Case studies from each experience, and the judgment behind them.

Vizcom

First PM · 2026–present

Meter AI use in a unit designers can reason about: credits, instead of capping it like a coding tool.

  • Pricing
  • AI economics
  • 0 → 1

Hero Safety

Co-founder · Founding PM · 2025–2026

Depth over breadth: a dispatcher mid-incident has zero tolerance for confusion, so we cut capability we had already scoped.

  • Field research
  • Public safety
  • 0 → enterprise

Forward

Product & Design · 2022–2024

Start smaller: reduce the physical ambition early so the care model can be tested before the capital commitment is locked in.

  • Hardware × software
  • Healthcare
  • Unit economics